Allegro Names Paul French Chief Marketing Officer
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Allegro Development Corporation has named Paul French as chief marketing officer.
Paul French was formerly vice president of marketing at Armor, Inc., a leader in cyber defense software. French will oversee Allegro’s marketing functions, including marketing strategy, lead generation, brand initiatives, product positioning, marketing measurement, campaigns, advertising, events and press and analyst relations.
“Paul’s entrepreneurial background and deep familiarity with global software marketing and sales make him a perfect fit for our team. Our aggressive plans for the future call for out-of-the-box thinking, and Paul will serve a key role in crafting our brand message as we take our new Horizon solution into markets worldwide,” said Frank Brienzi, CEO of Allegro.
French brings more than 20 years of sales and executive management experience to his post. Prior to his time at Armor, French served as vice president of sales, product marketing and, most recently, market strategy at Axway Software, a leader in software and services specializing in data flow. Previously, he worked as director of sales for Sterling Commerce; president and CEO of INGINIX Systems Corporation; sales manager at Yahoo!; and vice president of sales for start-up software provider, Internet Reports. He holds a degree in business management from the University of Texas at Dallas.
“I am extremely pleased to be a part of Allegro’s new plans for expansion. Their product is exactly what the commodity market needs, and their people demonstrate a passion for excellence that is both exciting and inspiring at the same time,” said Paul French, chief marketing officer of Allegro.
About Allegro
Allegro develops and markets integrated commodity management software providing position visibility, risk management, comprehensive controls and regulatory compliance. Allegro customers manage commodities from production to consumption, including oil and gas production, petroleum refining, agriculture and forestry, mining, chemicals, metals, food, transportation, commercial and utility sectors. Allegro software is tailored to the specific needs of each commodity, with a comprehensive set of features and functions to support profitable decisions. Allegro is headquartered in Dallas, with offices in Calgary, Dubai, Houston, Jakarta, London, Kuala Lumpur, Singapore, Sydney and Zurich.
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