Published: April 18, 2023 |

Zack Sims, regional sales manager of Liebherr USA
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If there is anyone who understands the wide range of ways Liebherr mining equipment can be used to help customers, it is Zack Sims, regional sales manager of Liebherr USA. In addition to this role, Sims also spearheads the special applications projects for Liebherr’s mining equipment. These projects require Sims and his colleagues to find creative ways to use Liebherr Mining’s digging, hauling, and dozing solutions. The aim is always to meet customers’ unique site challenges, both in and out of the mining industry.

When Sims joined Liebherr USA in 2019 he brought with him 10 years’ experience in heavy equipment sales. This experience is invaluable for Sims as he is in direct contact with customers.

“I work with our customers to identify the best option for their projects and how to maximize performance and profitability with their Liebherr mining equipment,” said Zack Sims.

The Liebherr Group prides itself on acknowledging and respecting each of its employee’s strengths, talents, and areas of expertise. As an employer, Liebherr knows that its employees are key to its success as a business. The company gives its staff the freedom to act on their knowledge so they can seek out inventive solutions to meet customers’ needs.

When customers require something slightly out of the ordinary for their purposes, this is where Sims, his years of experience, and the special applications projects for Liebherr mining equipment can help.

“The special applications projects are really exciting. They vary from providing the most versatile demolition machines in the world to dredging machines capable of digging at extreme depths while having the ability to build rock jetties along shorelines,” said Sims.

INNOVATIVE SOLUTIONS FOR CUSTOMERS AROUND THE WORLD

Ingenuity and creative thinking helped Sims to find an innovative way to use one of Liebherr Mining’s excavators to support one of the largest contractors for energy and infrastructure projects in North America.

“We sold an R 9150 with a custom long boom and stick configuration to the customer to help them build rock walls along shorelines,” explains Sims.

“The machine was designed with the ability to rotate and tilt the attachment at the end of its stick. This way, rocks could be set at the exact angle and pitch to ensure the solidity of the rock walls,” added Sims.

However, it was not just the R 9150 that Sims and his team needed to focus on.

“We also had to coordinate with both the customer and the company that built the barge our machine would eventually be working on. This was to ensure that the vessel provided the stability necessary for the excavator to achieve the reach and lifting capabilities necessary to handle large stones,” said Sims.

Continuous innovation is one of Liebherr’s primary driving forces. Employees are encouraged to think creatively to ensure customers are provided with best service and equipment for their circumstances. With its wide range of mining machinery, complemented by 50 years’ experience in designing, manufacturing, and supporting mining equipment, Liebherr Mining has the industry expertise needed to find the right solution for each customer. Liebherr Mining’s international customer service support network also allows the company to provide these solutions to customers in a timely manner, wherever they are.

THE PERSONAL TOUCH

These special application projects provide Sims with unique and exciting challenges. He emphasizes that the best part of his job is traveling throughout the USA to attend various exhibitions and meet new people.

“Even though attending exhibitions requires a good bit of work setting up booths, coordinating with industry conventions, and plane hopping, most of the shows allow vendors and customers to have a good time making connections and networking,” said Sims.

Because of the amount of travel required in his role, Sims has come to appreciate the job stability and culture of respect that Liebherr offers its workforce.

“I love that Liebherr remains to this day, a family-run company that cares for its employees. There is a mutual respect, professionalism, and consideration between the company, my colleagues, and myself,” said Sims.

The Liebherr Group is one of the largest construction equipment manufacturers in the world, and provides high-quality, user-oriented products and services in a wide range of areas. Liebherr currently operates four separate companies throughout the U.S., providing mixed sales and services for a wide variety of products and technologies across twelve product segments: earthmoving, material handling, mining, mobile and crawler cranes, tower cranes, concrete technology, deep foundation machines, maritime cranes, components, refrigeration and freezing, aerospace and transportation systems, and gear technology and automation systems.